

Back to First Principles | Productiv CTO Ashish Aggarwal
Oct 29, 2024
Ashish Aggarwal, Founder and CTO of Productiv and a savvy investor, shares his wisdom on navigating today's startup landscape. He discusses the shift towards sustainable growth, emphasizing the need for founders to prioritize real customer needs over reckless expansion. The conversation also dives into the challenges and opportunities presented by remote work and managing distributed teams. Additionally, Ashish highlights the transformative role of AI in boosting productivity while outlining strategies for keeping high-performing teams engaged and motivated.
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Changing Startup Ecosystem
- The startup ecosystem has changed, making it harder for companies to get funding and become unicorns.
- This shift is due to a cash crunch and the changing tech landscape, including the rise of generative AI.
Efficient Growth
- The focus has shifted from growth at all costs to efficient growth.
- Investors now want startups to use money judiciously and build useful products that solve real problems.
Founders as Business People
- Founders should think like business people, solving real problems and having a plan to make money.
- Focus on building a sustainable business, not just relying on constant funding.