In today's episode, we are pulling back the curtain and taking a look inside one of Chicago's most highly rated to her companies. Inside Chicago Walking Tours was founded by Hillary Marzec, a solopreneur, in 2015. After years of designing tours on behalf of other companies, she decided it was time to launch a business of her own, where she could take guests inside some of Chicago's most beautiful buildings.
In this episode, Hillary reveals some of the benefits and challenges of running her own tour company, which marketing strategies have worked the best and which ones were potentially a waste of money, the reservation booking software that she absolutely swears by, and her strategy for growing her business and finding the best new guides.
This is another great episode for anyone interested in starting their own tour company business. And it's also just an inspirational story of a woman who took on the massive challenge of starting a business on her own and who has succeeded in growing that business to become the number one tour on TripAdvisor.
Travel Business Lounge | For Travel and Tour Entrepreneurs