For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib.

It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commitment to exploring and digging and experimenting and keeping things fresh. About thinking about what it means to be different, genuinely different and engaging, in a way that seems entirely unlike the rest of the business.

If you are remotely interested in brand building, experience or culture the Dishoom story is an inspiration.

Connect with Sara on Linkedin https://www.linkedin.com/in/sara-stark-creative-marketing/

Explore the layers of the Dishoom story at https://www.dishoom.com/

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Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

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Creating character at Dishoom (with Sara Stark)