NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seismic shift away from traditional SEO and affiliate models driven by Google’s evolving search landscape, where zero-click results and AI-driven answers are reshaping player acquisition. We’ll explore what this means for iGaming marketers, the rising importance of brand building, and how new measurement frameworks like attention metrics can unlock smarter growth. Plus, hear insights on navigating stricter regulations and emerging strategies for future-proofing marketing in a competitive, privacy-focused world. Whether you’re an operator, affiliate, or marketer, this is your guide to adapting and thriving in the zero-click era.