The SUPLMNT story: a vision for urban wellness :: with Jairus Morris

In this episode of Ventures, my guest Jairus Morris (https://www.linkedin.com/in/jairus-morris-41a85355/) and I discuss his entrepreneurial journey starting and growing SUPLMNT (https://suplmnt.com/, ← if you are looking for a beautifully designed water bottle, check these out). We discuss his background, early validation experiments, team recruitment strategy, fundraising tactics, vision for his company, and advice for fellow entrepreneurs.

Visit https://satchel.works/@wclittle/ventures-episode-69 for detailed notes and links to resources (videos, articles, etc…) mentioned. 

You can watch this episode via video here.

1:27 - Jairus intro, background, motivation for starting SUPLMNT

6:53 - Showing the basic bottle (check it out on video)

8:24 - How did Jairus initially start the journey into his product/growth strategy.

10:08 - How many different types of bottles are available to buy? 

11:52 - What is the broader vision of the SUPLMNT brand?

13:49 - What is Jairus’ personal strategy for staying healthy? 

14:58 - Custom SUPLMNT bottles for Warby Parker

17:22 - Given the vision (wellness), where is SUPLMNT heading? What can Jairus tell us about the next things on the horizon for the business.

18:37 - What has the process been like for Jairus to navigate the "impossible job" of an early stage entrepreneur, juggling all the balls / wearing all the hats?

22:32 - D2C Brands like SUPLMNT are a marketing game...what is SUPLMNT's marketing strategy?

26:40 - How has Jairus experienced bias in his entrepreneurial journey?

29:58 - What's Jairus’ advice for the VC/Angel community to be more empathetic to under-represented people groups?

32:10 - Not all VCs have gone through the entrepreneurial journey. 

33:01 - What are the next steps - in Jairus’ opinion - for scaling SUPLMNT?

35:00 - Final words to the founders/investors listening in. (Keep going!)

36:01 - Where can people follow Jairus/SUPLMNT online? https://www.instagram.com/suplmnt // https://www.linkedin.com/in/jairus-morris-41a85355/ // https://www.instagram.com/jairusmorris/ // https://suplmnt.com/