#23 Building Trust in AR: Niantic's Guide to Transparent Customer Engagement

On this episode, Brynne Henn, the Product Marketing Lead, of the AR Development Platform at Niantic,  discusses Niantic's approach to user-centric design and customer experience in developing AR products. The discussion highlights the importance of prioritizing the needs of customers and using a 'blog before you build' approach to ensure that products are built for customer needs. The conversation also delves into how AR can enhance customer experiences, the fostering of a developer community, and the significance of building trust with customers.

Tune in to learn:

• How to prioritize user-centric design and customer experience in AR product development.
• What is the 'blog before you build' approach and how can you use it to ensure products are built for customer needs?
• How AR can enhance customer experiences through virtual try-ons, personalized advertising, and game-based experiences.
• How to foster a developer community by understanding their needs and providing support.
• Why you need to build trust with customers by being transparent, addressing mistakes, and valuing their feedback.
• How to create a foundation for product development to streamline processes and improve efficiency.
• The need to drive cross-functional collaboration by understanding team dynamics and establishing clear communication.

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Mission.org is a media studio producing content alongside world-class clients. 
Learn more at mission.org