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Rod Levertove, CEO and founder of Sunbit, shares insights into his journey of building a point-of-sale financing solution for brick-and-mortar merchants. Leveraging a mission to eliminate financial waste and pass savings back to merchants and customers, Sunbit focuses on providing better credit options. Levertove discusses the importance of connecting employees to the mission, prioritizing execution, and staying focused on the most important tasks. Sunbit's success lies in its ability to offer a faster, streamlined process for customers, leveraging AI and machine learning models to assess creditworthiness and provide personalized financing offers. The company has found success in the car dealership and dental verticals, and leverages partnerships with major automotive brands to expand its reach. While rising interest rates present challenges, Sunbit's strong performance and margins have allowed it to thrive, and Levertove envisions a future where personalized fintech solutions become the norm.