Just Go Grind #162: Sarina Richard, Founder and CEO of HERdle.health, on Deciding Between For-Profit and Non-Profit, How to Be Resourceful While Bootstrapping, and Creating an Organic Community
Sarina Richard is the Founder and CEO of HERdle, India's first private women's one-stop healthcare expert. HERdle.health provides Indian women power over their sexual and mental health in a safe, anonymous, fast, and convenient way. They aim to give women the care they need without judgment or stigma, from the comfort and privacy of their mobile phone.
25% of the world’s cervical cancer deaths come from India, and 4 out of every 10 women in the world who commit suicide are from India. There is a lack of access to information and resources and a massive social stigma against sexual and mental health. HERdle hopes to bridge this gap and remove Indian women's health hurdles by providing access to non-judgy experts, resources and technology.
Connect with Sarina Richard
Some of the Topics Covered by Sarina Richard in this Episode
How Sarina’s background in healthcare and women’s development led to her funding HERdle
The issue of access to healthcare and sexual health education for women in India
Understanding the problem and the business models Sarina came up with
Deciding between for-profit and non-profit
The first steps Sarina took to start HERdle
How Sarina went about customer discovery and understanding pain points from the supply side
HERdle’s services and how it works
From bootstrapping to pre-seed and seed round fundraising
What Sarina values in building a team
How Sarina has been resourceful while bootstrapping
Sarina’s takeaways from previous founder experiences and applying them to HERdle
Customer acquisition, partnerships, and creating an organic community
How Sarina currently structures her day and distributes her time and finding work-life balance
How Sarina recharges and stays active (for free!)
Sarina’s advice for other entrepreneurs
Links from the Episode:
The ONE Thing by Gary Keller and Jay Papasan