In Part 2 of AB’s “advising all-stars” roundtable discussion from the annual meeting of the National Association for College Admission Counseling in Los Angeles, host Lee Coffin and recurring co-host Jacques Steinberg ponder the role (if any) of a student’s social media presence in the college admissions process. They also lead a lively discussion about “being in the essay space” as applications take shape. One guest advises “What’s your deal?” as the organizing concept of every application. Finally, the group considers the notion of honoring the ambitions of high achievers with a dose of admissions pragmatism.