In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit.

Reddit has been bolstering its advertising business in recent months to make the platform more attractive and effective for brands to communicate with its highly-engaged and passionate audience.

Walker, previously at Snap, discusses how she is driving that ambition for mid-market brands,the power of community,and how Reddit is countering misplaced views of Reddit and its community.

And she offers tips and advice for how brands can achieve success on the platform.