Leading a Turnaround With Steve Lucas

Leading a turnaround will challenge even the best leaders. The momentum is going the wrong way, and there is never just one thing off. In my decades of leadership, leading a turnaround for a company is hard. Today I’m talking with Steve Lucas, former CEO of Marketo. Adobe acquired Marketo in late 2018. Steve is now SVP, Business Development, Digital Experience at Adobe. Steve led the turnaround of Marketo when retention was soaring, and the people had lost the desire to contribute meaningful work to company growth. Steve gives you new ways to think about leadership. Discover the keys to leading a turnaround in this interview.