Cosa sposta The story of Kiyoko Beauty with Gillian Liu
Oct 5, 2025
43:45
💌 Today's sponsor: www.belkadigital.com
📩 Wanna talk about your digital product with me? g@belkadigital.com
Gillian Liu is the founder of Kiyoko Beauty (http://kiyoko.ca).
She started this business from her dorm room, scaling to the biggest e-commerce for Asian Beauty products in North America. What does move the needle for Gillian?
COSA SPOSTA is a podcast featuring interviews with leaders in the digital product space who have achieved extraordinary results — to understand how they see the world.
📩 For collaborations or speaking opportunities: g@belkadigital.com
📱Follow COSA SPOSTA on social media:
TikTok: https://www.tiktok.com/@mchgli
Instagram: https://www.instagram.com/cosa.sposta/
Substack: https://cosasposta.substack.com/
📷 My gear (affiliate links)
Headshot camera: Sony Alpha ZV-E10: https://amzn.to/4nbSsJi
Lens: Sony FE 35 mm f/1.8 https://amzn.to/4ljLuAm
Microphone: RØDE Wireless Go II https://amzn.to/43Upw0V
Wide shot camera: https://amzn.to/4kQAZEy
Tripod: https://amzn.to/3FPbdBF
Chapters: 02:28 what is Kiyoko
03:05 Kiyoko’s numbers
04:15 the personal spark
06:37 Kiyoko vs 9 to 5
07:55 a Japanese girl
08:50 the perfect co-funder
10:13 entrepreneurship and corporate, how to deal with both
14:56 the BIG decision
15:37 the quote Gillian needed
16:37 the importance of delegation
19:38 the role of content creation
21:30 hero products
25:11 working with brands
26:41 Cosa Sposta
29:01 being an influencer
32:17 the drivers to success
34:11 Plans for the future
36:11 Self-discovery
38:30 don’t do it yourself
40:06 the philosophy of balance
CREDITS Editor: Mara Cecili
📩 Wanna talk about your digital product with me? g@belkadigital.com
Gillian Liu is the founder of Kiyoko Beauty (http://kiyoko.ca).
She started this business from her dorm room, scaling to the biggest e-commerce for Asian Beauty products in North America. What does move the needle for Gillian?
COSA SPOSTA is a podcast featuring interviews with leaders in the digital product space who have achieved extraordinary results — to understand how they see the world.
📩 For collaborations or speaking opportunities: g@belkadigital.com
📱Follow COSA SPOSTA on social media:
TikTok: https://www.tiktok.com/@mchgli
Instagram: https://www.instagram.com/cosa.sposta/
Substack: https://cosasposta.substack.com/
📷 My gear (affiliate links)
Headshot camera: Sony Alpha ZV-E10: https://amzn.to/4nbSsJi
Lens: Sony FE 35 mm f/1.8 https://amzn.to/4ljLuAm
Microphone: RØDE Wireless Go II https://amzn.to/43Upw0V
Wide shot camera: https://amzn.to/4kQAZEy
Tripod: https://amzn.to/3FPbdBF
Chapters: 02:28 what is Kiyoko
03:05 Kiyoko’s numbers
04:15 the personal spark
06:37 Kiyoko vs 9 to 5
07:55 a Japanese girl
08:50 the perfect co-funder
10:13 entrepreneurship and corporate, how to deal with both
14:56 the BIG decision
15:37 the quote Gillian needed
16:37 the importance of delegation
19:38 the role of content creation
21:30 hero products
25:11 working with brands
26:41 Cosa Sposta
29:01 being an influencer
32:17 the drivers to success
34:11 Plans for the future
36:11 Self-discovery
38:30 don’t do it yourself
40:06 the philosophy of balance
CREDITS Editor: Mara Cecili