Future Optimist Ep. 111 - Paul Evers: Carbon-negative Energy Drinks from Coffee Waste?
Oct 18, 2022
58:10
Paul Evers is the Co-Founder & CEO of RIFF, America's first certified carbon-neutral energy drink.
Paul did some research and discovered a massive problem, 70% of the fruit that surrounds our beloved, sacred coffee beans goes to waste.
And this fruit? It’s a superfruit (if such a term exists) that also happens to be caffeinated.
Paul discovered a way to make a carbon-neutral energy drink from this, helping out farmers, the planet, and consumers in the process.
It’s the exact kind of idea that I love so much, and it’s hard to believe that no one has done it until now.
His Oregon-based start-up has already raised several million in funding and has been featured on many of the world’s top media outlets.