Highlights from this week’s conversation include:

Vijay’s background in data (2:09)
The journey of founding ThoughtSpot and its impact in the world of BI (2:49)
The maturation of BI (6:34)
What is NetSpring.io? (8:21)
Bridging the gap of BI and product analytics (14:41)
Why data warehouses and not time-series databases? (19:58)
The difficulty of using SQL in product analytics (28:35)
Challenges in pricing models for product analytics and tooling (35:41)
Combining analytics and attribution (42:00)
What’s the next wave of product analytics? (47:28)
Final thoughts and takeaways (53:41)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

130: From Business Intelligence to Product Analytics and Beyond with Vijay Ganesan of NetSpring.io