What can you learn from someone who's built a motion from scratch to scale?

That's what we discovered with Maximus, CEO and Co-founder of Warmly. He shares how they built outbound from nothing.

• (00:00) - Introduction
• (03:05) - Building in Public
• (06:41) - Firing Customers
• (07:43) - Stacking Outbound
• (10:54) - Zero to One: Lessons and Learnings
• (19:08) - Dang outbound, it works!
• (19:52) - Consistency in Email Campaigns
• (20:34) - Profiles for Zero to One Phase
• (21:30) - Commandos, Soldiers, and Policemen
• (24:24) - Scaling Sales Processes
• (25:15) - Layering in more channels
• (27:54) - Hiring and Team Culture
• (29:19) - Navigating Growth Challenges
• (35:27) - AI in Sales and Marketing

This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

Never miss a new episode, join our newsletter on revenueformula.substack.com