Joining the conversation are two fitness app marketers from ASICS Digital, Megan Silvey and Molly Plaehn. Megan focuses on growth and product marketing for both of the ASICS Studio and Runkeeper apps. Molly focuses on engagement with the Runkeeper userbase and connecting app users to the ASICS brand.

Questions Megan & Molly Answered In This Episode:

“How do you go about marketing the Runkeeper App?”
“Do you find it challenging to differentiate against other platforms or do you think that you have a core message that sets you apart?”
“How important is testing to ASICS in terms of acquisition?”
“Are there certain learnings that you take from one app then bring to the other?”

Timestamp:

00:16 Megan and Molly’s introduction
00:56 Megan’s background, where she came from, and her career at ASICS Digital
02:14 Megan’s experience in the agency landscape
03:08 Molly’s background and her career focus at ASICS Digital
05:17 Challenges feature in Runkeeper
07:26 Asics marketing strategy for the Runkeeper App
09:39 What makes Asics stand out
11:45 What does testing look like from an acquisition standpoint
13:37 Budget restriction
15:33 Learnings from Runkeeper and Asics Studio
17:52 Engagement strategy for both Runkeeper and Asics Studio
19:51 Next steps for Runkeeper after the new integrations
24:06 Megan and Molly’s perspective for connecting physical and digital experiences

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“We think that the future lies in really connecting these physical and digital experiences.”
-Megan Silvey

“You know the brand because you got hit with them on Instagram about 700 times and you’re like, ‘Wow, this brand is cool, people are talking about it, and now I can see it in real life.’ So, that’s kind of what we’re getting back to is really connecting these experiences. Interpersonal connections aren’t going away any time soon.”
-Megan Silvey

“Taking content that we already have but funneling it a little bit different and bringing in new creative assets from that we have from this line to drive new installs and potentially reach a different kind of ASICS user.”
-Megan Silvey

ASICS Digital Inc (formerly Runkeeper)
Asics Studio
Remerge
Glossier

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