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Rebel Entrepreneur

Mini Experiments and Selling Before You Create

Sep 13, 2023
Discover how a writer in Tokyo used mini experiments to test the demand for her novel, and how she sold it before finishing it. Learn about the challenges of printing and shipping limited edition hardcovers, organic marketing strategies, and the importance of cold outreach and making clear requests.
54:52
Creator website

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Quick takeaways

  • The importance of offering unique experiences along with a novel to increase sales and engage fans.
  • The significance of finding a niche audience and building a community around the artist's work to foster connections and turn fans into evangelists.

Deep dives

Offering Unique Experiences for Novel Sale

The podcast episode discusses the importance of offering unique experiences along with a novel to increase sales and engage fans. The guest, Sarah, shares her mini experiment of selling her novel in a serialized format with scheduled emails, live video chats, and additional perks. She highlights the value of engaging with true fans and creating a sense of pride and enjoyment in supporting the artist. Sarah also learns the importance of pricing correctly and focusing on what her audience values most - in her case, the serialized emails and the experience of connecting with the author.

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