Using in-app messaging for tailored user experiences | Todd Olson

In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, including personalized onboarding flows, efficient go-to-market approaches, and AI-driven campaign suggestions for improved user engagement and re...