Stupid Tax

#28 - SEO Makeover: Examining a Marketing Business with a Growth Problem

Mar 25, 2024

In this podcast, Mitchell and Scott discuss the challenges of growing a new SEO marketing business. They emphasize the importance of avoiding a business that just gets by and offer suggestions to enhance service offerings. The conversation covers topics like financial freedom, marketing strategies, making bold decisions for success, and overcoming challenges for business growth. They critique business owner's lack of focus and maturity, and explore the 'secret sauce' in business operations.

55:00

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Episode notes

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Quick takeaways

Focusing on generating enough profit to cover monthly expenses risks business stagnation in times of financial strain.

Enhancing the value proposition of services by offering high-ticket items can attract more valuable customers and contribute to business growth.

Deep dives

Building a Lifestyle Business and Self-Sufficiency

The podcast explores the host's journey towards building a lifestyle business centered around finding great people to work with and cultivating a self-sufficient lifestyle on a farm. The host reflects on his desire to grow his own food, inspired by childhood stories and experiences, and emphasizes the importance of balancing finding customers with finding dedicated team members who share his mission.

Introduction

2min

Transitioning to a Self-Sufficient Lifestyle

13min

Strategies for Financial Freedom and Marketing Success

13min

Critique on Business Owner's Lack of Focus and Maturity

4min

Embracing Bold Decisions for Future Success

5min

Overcoming Challenges for Business Growth

13min

Exploring the 'Secret Sauce' in Business and a Due Diligence Checklist Discussion

2min

Exploring Business Growth Strategies and Audience Engagement

2min

In the previous episode of Mitchell's Mailbag, Mitchell and Scott set aside one email to dedicate an entire episode to -- this is that email! Listener Tim W. (T-dub for short) shares his new SEO marketing business he has rolled out, and some reservations he has about growing it beyond a certain point. While T-dub only wants to grow the business enough to cover his monthly nut and a little profit on top, Mitchell and Scott warn of the dangers of a business that just generates enough profit to get by, especially when times get tough and business slows down. They also take aim at his service offerings, and offer some suggestions to enhance the value proposition of his services to attract more valuable customers.

Want your question answered on a future podcast? Email Mitchell and Scott:

show@stupidtaxpod.com

Stupid Tax is now on Twitter/X! @stupidtaxpod

Mitchell Baldridge

Twitter: @baldridgecpa

https://baldridgecpa.ck.page

https://baldridgefinancial.com

Scott Hambrick

Twitter: @hambrickscott

IG: @ogscotthambrick

https://onlinegreatbooks.com

https://scotthambrick.com