In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Parisa Shamlou, a Southern California residential real estate agent with a passion for personal connection and a drive to make her mark in a competitive market.

Parisa shares her journey from the Bay Area to Temecula, California—transitioning from a behind-the-scenes role in compliance and transaction coordination to full-time agent success. She reveals how old-school methods like door knocking and face-to-face networking continue to outperform digital ads and postcards.

Tune in to hear:

Parisa’s hands-on approach to launching her real estate career
How she leveraged her tech skills, training experience, and background in compliance
Why she believes personal interaction still beats digital marketing
Her predictions for the spring 2026 real estate market
Real talk on interest rates, buyer psychology, and market shifts in SoCal

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Parisa Shamlou: Face-to-Face Still Wins in Real Estate