CoinDesk Podcast Network GEN C: Legacy Rewired: Where Traditional Media Meets New Tech
Jul 28, 2025
Maya Draisin, Chief Brand Officer at TIME Magazine, discusses how this iconic brand adapts to emerging technologies like AI and blockchain while preserving its core values of trust and integrity. She explores the impact of AI on media and shifting consumer behaviors, emphasizing the need for authenticity in the digital landscape. Additionally, Draisin highlights the transformative potential of blockchain and crypto, discusses challenges faced by new media companies, and reflects on the importance of community in driving innovation.
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Legacy Brand Evolves with Tech
- A 102-year-old brand succeeds by holding on to its core strengths while evolving in new forms.
- Driving new technologies like AI aggressively rather than waiting is crucial for innovation.
Trust is Media's Core Challenge
- Media faces a crisis of trust due to digital disruption and content democratization.
- Trusted brands like Time become increasingly important as sources of verified information.
Balancing Brand and Innovation
- Success requires balancing core brand identity with rapid adoption of new platforms like AI.
- Time actively experiments with AI, choosing to drive rather than passively accept technological change.