Earned: Unlocking the Power of the Creator Economy

Why Authenticity Is the Currency of Influence on LinkedIn

Mar 25, 2025

Katie Carroll, Senior Editor at Large at LinkedIn, shares her expertise on transforming LinkedIn from a job board to a vibrant community for sharing insights. She emphasizes that authenticity is now the currency for influence, guiding content creation towards vulnerability and genuine connections. The conversation explores how LinkedIn News enhances transparency and fosters meaningful dialogue among professionals. Katie also recounts her personal journey to London, showing how authentic engagement can unlock exciting opportunities.

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INSIGHT

LinkedIn's Evolution

LinkedIn has evolved from a job platform to a space for idea sharing and professional conversations.
This creates opportunities for career growth and networking beyond job seeking.

ADVICE

Content Strategy for LinkedIn

Share timely, relevant content that resonates with your target audience.
Maintain an authentic voice, avoiding press release-style content, to foster genuine connections.

ADVICE

Authenticity and Vulnerability

Embrace authenticity and vulnerability in your content by sharing personal experiences and seeking advice.
LinkedIn's supportive environment encourages genuine interaction and connection.

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In Ep. 166 of Earned, CreatorIQ CMO Brit Starr sits down with Katie Carroll, Sr. Editor at Large at LinkedIn. To start, we dive into LinkedIn's transformation from job-seeking platform to a dynamic space for sharing ideas, fostering conversation, and building personal brands. Katie shares her insights on the shift towards authenticity and vulnerability in content creation, emphasizing the importance of genuine connections and the power of video content. We explore how LinkedIn News plays a crucial role in the editorial landscape and offers transparency and accessibility through original reporting and curated member perspectives. The discussion also explores the creator economy on LinkedIn, recognizing creators as entrepreneurs and brand owners who contribute significantly to the professional community. Katie shares her personal journey of manifesting a move to London, illustrating how authentic engagement on LinkedIn can lead to exciting opportunities. This episode is a must-listen for anyone interested in leveraging LinkedIn for professional growth.

In this episode, you'll learn:

How LinkedIn is redefining what it means to be a creator: No longer just a job-seeking platform, it's become a space where professionals share insights and engage in meaningful conversations.
The kind of LinkedIn content that stands out: Authenticity is the key to engagement. The best posts spark discussion, offer unique perspectives, and feel like a conversation rather than a press release.
How LinkedIn helps turn ideas into opportunities: Posting, commenting, and engaging with others can lead to unexpected connections, partnerships, and career growth.

Connect with the Guest:

Katie's LinkedIn - @kredcarroll

Connect with Brit Starr & CreatorIQ:

Brit's LinkedIn - @britmccorquodale
CreatorIQ LinkedIn - @creatoriq

CreatorIQ YouTube - @CreatorIQOfficial
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ