Earned: Unlocking the Power of the Creator Economy
Why Authenticity Is the Currency of Influence on LinkedIn
Mar 25, 2025
Katie Carroll, Senior Editor at Large at LinkedIn, shares her expertise on transforming LinkedIn from a job board to a vibrant community for sharing insights. She emphasizes that authenticity is now the currency for influence, guiding content creation towards vulnerability and genuine connections. The conversation explores how LinkedIn News enhances transparency and fosters meaningful dialogue among professionals. Katie also recounts her personal journey to London, showing how authentic engagement can unlock exciting opportunities.
24:18
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Quick takeaways
- LinkedIn has evolved into a vibrant community focused on meaningful professional dialogues, enabling users to share insights and create unique opportunities.
- Authenticity and vulnerability in content are crucial for engagement on LinkedIn, as they foster genuine connections and encourage supportive dialogue among users.
Deep dives
The Evolution of LinkedIn as a Community Hub
LinkedIn has transformed from a job search platform into a rich community for professional dialogue and idea sharing. The emphasis is now on fostering meaningful connections between users, enabling them to engage in professional conversations and share insights, which can lead to unique opportunities in their careers. By providing a space for varied voices, members can discuss trending topics and industry developments, benefiting from the knowledge and experiences of a diverse user base. This shift highlights the growing significance of building professional networks and cultivating an engaged community through shared content.
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