016 | How To Drum Up Ideal Clients For Accountants With Hugh Duffy

Do you ever feel that you wake up every day and think you would be further ahead by now with your firm and only working with clients that you love to work with?

Finding clients can be tough - or does it have to be? Sometimes it feels like dating; you’re searching for that perfect match.

By defining what you’re looking for in a client - often by finding your niche and developing an area of expertise, you can find an abundance of new clients.

Once you’ve figured out the type of client you want to have in your firm in abundance, you’ll be able to bring in your marketing tactics so that you attract them all into your firm. You’ll know exactly what you need to do to bring them into your firm.

You’ll learn how you can market yourself in such a way that your ideal clients COME TO YOU - in abundance!

In this episode of The Abundant Accountant Podcast, The Pitch Queen along with Hugh Duffy explains how he helps accounting firms niche and posture themselves as industry experts, and how they’ve attracted a tremendous amount of clients.

Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!

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Be sure to join us on May 30th for our next amazing episode!

Do You want to MAKE MORE MONEY, WORK LESS HOURS?

Join me so you can unlock the secrets to growing a profitable accounting firm with less stress by joining our upcoming Abundant Accountants Masterclass!

You will learn:

• The easiest ways to sift through clients and get to the RIGHT ones!
• Proven tactics to actually get paid instead of giving away FREE advice!
• How to stop competing on price FOREVER!

Join our Abundant Accountants Masterclass today over at theabundantaccountant.com.

Here are a few key secrets we talked about in this episode:

• Michelle Introduces Hugh Duffy and his business, Build Your Firm..
• The goal is that accounting firms leverage marketing to find an abundance of the right kind of clients based on their specific niche.
• “Sales and marketing are like the Ying and the Yang” ~ Hugh Duffy. They work together to help you get to the right clients!
• When you market yourself well, you will have clients coming to YOU and saying “you are the kind of person I want to work with!”
• First, you have to really define that ideal client.
• Instead of just looking at what you want, often you can define that client by finding what you don’t want! Reverse engineer the process.
• “Finding that client is like dating: you look through the deal-breakers to find that perfect match.” ~ Hugh Duffy
• By defining your ideal client, you’re finding the person that you can serve the most effectively.
• Accountants are not typically taught to work on serving a niche, however, serving a particular niche will help you find the right clients who will come to you and find you.
• Having a niche, and serving it well, sets you apart!
• The goal is that a potential client sees you and your expertise and thinks “this person knows me, and knows my needs!”
• You can use a website to posture yourself as a niche expert - websites are an affordable way to be able to show potential clients that you are equipped to serve them.
• As you’re showcasing yourself as an expert in a niche, continue to do the work to be the expert in that niche! Learn the tax codes, the loopholes, everything that you can to serve your clients well in whichever specific niche you choose.
• Social media can be used to connect and market yourself, but there’s no “one size fits all” answer.
• The key to social media is that whatever you do, you do it consistently and nurture it so that it is effective.
• Video can be a great connecting point with people - most accountants don’t do it, so you can set yourself apart by using video!
• Hugh sums up his four thoughts on what accountants can do TODAY to find your ideal leads.

Learn More & Connect With Me Here!

• Read The Abundant Accountant Blog
• Build Your Firm website
• Hugh’s LinkedIn
• Join us on Facebook
• Follow Michelle on LinkedIn

P.S. Do You want to MAKE MORE MONEY, WORK FEWER HOURS?

Join me so you can unlock the secrets to growing a profitable accounting firm with less stress by joining our upcoming Abundant Accountants Masterclass!

You will learn:

• The easiest ways to sift through clients and get to the RIGHT ones!
• Proven tactics to actually get paid instead of giving away FREE advice!
• How to stop competing on price FOREVER!

Join our Abundant Accountants Masterclass today over at theabundantaccountant.com.