90 – Does circular mean it’s sustainable?

Does circular mean it’s sustainable? Or, are companies just using circular economy solutions to grow their business (and their footprints)? In this episode, I want to shine a light on something that’s been worrying me. Over the last few years, I've come to realise that the circular economy is not fit for purpose. It’s not helping create the future we need. Instead, it’s being watered down, and cherry picked. I’m seeing increasing numbers of businesses and policymakers choosing strategies that ARE circular - but aren’t improving sustainability. I’m going to be talking about loopholes, rather than loops… I think we’re at a critical turning point. We need to evolve the circular economy into a framework that supports the future we want – the future we know is possible. If we don’t, we’re letting all our work, our innovations, our struggles, go to waste. (And you don’t need me to remind you that waste shouldn’t exist in a circular economy!)