The Rollup

The Untold Story Of How Base Led To B3 With Viktoriya from B3

May 16, 2025
Viktoriya Hying, co-founder of B3 and former Coinbase employee, is on a mission to revolutionize on-chain gaming. She discusses how blockchain can create immense opportunities for indie game developers who struggle with funding. Viktoriya highlights the need for specialized tools to enable creativity rather than profit-driven trends. She also shares insights on the partnership with Celestia for scalable gaming infrastructure and the pivotal role of community support in developing innovative games that might otherwise be overlooked.
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ANECDOTE

Founding B3 After Coinbase

  • Viktoriya Hying shared her journey from Coinbase to founding B3 alongside co-founders who worked with her on Base at Coinbase.
  • They launched Base with a small team facing skepticism, but succeeded in bringing users and builders to the chain.
INSIGHT

Gaming Converts Coinbase Users

  • Gaming showed higher user conversion rates than NFTs or DeFi when Coinbase users were introduced to on-chain games.
  • Gaming provides a familiar entry point, making crypto less intimidating to newcomers through accessible gameplay.
INSIGHT

Basement.fun Empowers Discovery

  • Basement.fun, inspired by Miniclip, is a discovery platform for on-chain games across multiple chains.
  • It addresses the problem of discoverability and aims to foster collaboration rather than closed, monopolistic ecosystems.
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