
Making Media
Building a Podcast Empire with Jack Davenport - [Making Media, EP.58]
Mar 7, 2024
Jack Davenport, from Goalhanger Podcasts, discusses the success of 'The Rest is History' and transitioning from video to audio. They explore revenue streams, audience connection, and brand strategy. Additionally, they touch on partnerships and global expansion in the podcasting world.
43:56
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Quick takeaways
- Goalhanger Podcasts grew from niche history content to a diverse network covering politics, finance, and entertainment.
- Goalhanger's revenue streams include ad revenue, direct-to-consumer models, and successful live events for substantial income.
Deep dives
Success of The Rest Is History Podcast
Jack Davenport, managing director of British-based goal-hanger podcasts, details the success of The Rest Is History podcast, the largest independent podcast in the UK. Covering various topics like history, politics, finance, football, and entertainment, The Rest Is History has gained a global audience with a million monthly downloads in the US. By focusing on niche subjects like World War II, the podcast attracted a loyal following for history content, propelling the company into the podcasting realm and away from traditional TV production.
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