How do you grow a digital agency without getting stuck in feast-or-famine cycles or boxed in by a single niche?

In this episode of The Digital Agency Growth Podcast, Dan Englander sits down with Erik J. Olson, CEO of Proxa and the force behind three specialized agencies under one umbrella. Erik walks us through his unconventional journey from civil engineering to coding in bookstores to building a portfolio of agencies with one goal: a $100M private equity exit.

You’ll learn:

Why Erik spun off agencies instead of pivoting one
How to identify “hall of fame” clients without over-complicating the data
What it really takes to hire (and keep) a performing salesperson
How AI is standardizing execution and what agency leaders should focus on instead
Why niching isn’t risky, avoiding it is

We also dig into Erik’s sales frameworks, lessons from failed hires, and what it means to evolve from entrepreneur to operator.

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH ERIK J. OLSON:

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Sales Schema

Kevin Sorbo & Marcus Pittman & Laura Klassen