How to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1

The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for streamlining PPC management with ChatGPT and other LLMs. 

Recently voted the #1 most influential PPC expert of 2025, Fred brings a wealth of knowledge from decades in the industry - previously as a Product Specialist & Ads Evangelist at Google, or currently as CEO of Optmyzr.

In this episode, Fred reveals how he’s harnessing the power of ChatGPT and other large language models to streamline campaign management and save thousands of hours on PPC tasks.

Whether you’re managing ads at scale or just starting to explore AI in paid media, Fred’s practical, cutting-edge insights will give you a serious edge (and save you countless hours!)

Timestamps:

0:00 - Intro: PPCSurvey results, PerformanceMCR event

5:10 - Which tasks should you automate with ChatGPT?

7:54 - How to write better prompts for GenAI

12:24 - Using GenAI for ad copy, keywords, socials

18:51 - Feeding ChatGPT the right data

23:40 - What tasks should you NOT use ChatGPT for?

28:07 - Final thoughts

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Read Fred's full SEL article on connecting ads data to GenAI for smarter PPC here: https://searchengineland.com/4-ways-to-connect-your-ads-data-to-generative-ai-for-smarter-ppc-454330

Watch Navah Hopkins' episode on using Dynamic Search Ads for competitor research: https://www.youtube.com/watch?v=lsduYRdokhI