0215 - BAEF Seminar - Storytelling with S M A Moin

Hosted by Christina Phillips.

We are proud to announce this seminar with Dr S M A Moin, a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London, and Director of Teaching Associates at the School of Business. He is an interdisciplinary researcher and a published author in brand storytelling, strategy, leadership and creativity & innovation.

Storified and creative teaching can break the clutter and connect with students’ rational brains by tapping into their emotions.

Further reading, sources, mentions and acknowledgements.

S. M. A. Moin. Creativity in the Imagination Age. Springer Books, (2022).

S. M. A. Moin. Brand Storytelling in the Digital Age: Theories, practice and application. London: Palgrave Macmillan, (2020).

Kay Peterson and David A. Kolb. How you learn is how you live: Using nine ways of learning to transform your life. Berrett-Koehler Publishers, (2017).

HBP editors. Why your students are disengaged and and what you can do to draw them back in. Harvard Business Publishing, (2022)

Joseph Campbell. The Hero with a Thousand Faces. Various publishers, (1949-2008)

Alighieri Dante. The Divine Comedy. Various publishers, (-2017).

Contact details:

S M A Moin -- https://www.linkedin.com/in/smamoin/ 

Christina -- https://www.linkedin.com/in/christinajphillips/

A video version of this episode is published on the Business Analytics Educators Forum’s YouTube channel at: 

Acknowledgements

Music 

Title: Guitar House

Artist: josh pan (2020)

Source:  https://www.youtube.com/watch?v=JL-LId8ZWBM

License: License CC BY 3.0

Cover Art 

Title: Complex collaboration for BAEF

Artist: Nuno Machado and Allen Higgins

Source: vignette_version.pptx

License: CC BY-NC-SA 4.0

Podcast License

Design Talk (dot IE) CC BY-NC-SA 4.0 

The license can be viewed at https://creativecommons.org/licenses/by-nc-sa/4.0

By taking part you give permission for your voice to be recorded, for the recording to be edited, and for it to be posted and published as a podcast.

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