In 2013, Lucas Botkin started making holsters in his garage, and after 3 years built T-Rex Arms, multi-million dollar gear and media empire in the gun industry. Fast forward to 2023, they are sourcing some of the highest-quality gear for serious American Citizens: from holsters and plate carriers to GPS and night vision.  We cover: > The evolution in gun culture since the 2010s > CoD4, Halo 3, and the new generation of gun owners > Media as an amplifier of vision > From holsters in the garage to a multi-million dollar company > Equipping minutemen > Mistakes of visionary founders > Importing armored vehicles from Ukraine?  > Future of Trex Arms Follow Lucas: https://www.instagram.com/lucastrexarms/?hl=en T-Rex Youtube Channel: https://www.youtube.com/c/TREXARMS Shop gear (and maybe armored vehicles?): https://www.trex-arms.com/ Invest in companies defined by American ideals and a positive national vision: https://www.newfounding.com/venturefund  Find the Best People. Join our Talent Network: https://www.newfounding.com/talent   Follow New Founding across Social Media: Twitter – https://twitter.com/newfoundingorg  YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q  Website – https://www.newfounding.com  Follow Us on Twitter: Santiago Pliego – https://twitter.com/santspliego  Joshua Clemans – https://twitter.com/joshuaclemans   The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Santiago Pliego & Joshua Clemans, and edited by Jared Cummings. Subscribe to the New Founding Podcast:  Podbean – https://newfoundingpodcast.podbean.com/  Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934  Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap  Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ