How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.

Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.

She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.

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Follow Ty:

LinkedIn: linkedin.com/in/ty-haney-a4b1561a

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Introduction

04:07 Normalizing Hard Things

05:14 High Stakes

06:13 The Shift To Female Fitness

09:02 Building The Uniform

13:11 Finding Joy In A Scrappy Startup

16:10 Baked In Excellence

19:54 Zigging When Others Zag

20:42 Budget Real Talk

23:17 Incentivizing Mobile Customers

28:11 The Online Sales Breakdown

33:22 Sticky Customers, Shifting Perspectives

35:27 The Paid Channel Flywheel

40:06 Three Strategies For Growth

45:53 Kudos From Moiz

46:28 How Quick Is Too Quick?

50:20 Slow And Steady As A Strategy

53:02 Shopping The AI Way

01:03:44 Building Superfans Through Apps

01:09:07 Helping CBD Not To Suck

01:14:00 Creating A Mobile Model For Ads

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