Sales Transformation #143 S2 Episode 12 - Social Worker to Helping Sistas Get Close to the Juice with Cherilynn Castleman
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HIGHLIGHTS
01:14 Cherilynn's start in sales and why she went into the business
03:14 The importance of getting good in sales and why you should be excited about it
07:14 Asking the right questions to get things done and how it improves everything
10:07 How the pandemic has equaled the playing field
17:37 How to support and connect with Cherilynn has invested her time and resources in
QUOTES
02:45 "If you have to had to sell a 16-year-old on why to get in bed and go to school in the morning, you can sell anything to anybody."
08:01 "You know what I'd like to know? I said, what is your wish for your team when it comes to this? What is your wild wish? And what is your fantasy?"
09:10 "The huge learning lesson there is that people are just people, and if you become, you know, a lot of people struggle with going into conversations like that. Or with people at that level where they don't consider themselves as equal. Which is a lack of confidence."
11:39 "The key thing there is, you know, a lot of people in sales tend to think oh I can help everybody or everybody is my client and that's not true. Being able to have those types of conversations to say hey is this a relationship where I can add some value or maybe it's not."
20:17 "If you criticize people you raise their defensiveness, but if you challenge people you raise their game."
Learn more about Cherilynn in the link below:
- Website - https://sistasinsales.com/
- Website - https://postpandemicselling.com/
- Website - https://cherilynncastleman.com/
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