Ep 68: John Hughes is the Director of Media for Domino's

All business comes down to solving a problem, and marketing is no different. Today’s guest is here to share how his multifaceted career journey has informed his expertise as Director of Media for Domino’s. Tuning in, you’ll hear an overview of the exciting media campaigns Domino’s has activated this year, bringing digital and traditional media together under one roof. John shares some insight on the ‘test and learn’ culture that drew him to choose Domino’s and how that plays out in daily decision-making. We dive into the brand’s relationship with TikTok, and which deliverables John chooses to outsource. Find out what motivates the rigorous nature of marketing at Domino’s, hear why what’s meaningful to a customer is not always intuitive, and how John chooses to navigate that as Director of Media. He believes that every form of media has its place in the ecosystem and this underpins his approach as a leader. Hear some hard-earned pearls of wisdom before our conversation draws to a close with John’s memorable answers to our lightning-round questions. Join us today for an episode that packs a punch!