Live From ESTO: Destinations Learning Best Practices from Other Destinations

Rafael Villanueva and Art Jimenez take us beyond Burning Man and gambling in Nevada, diving into promoting cross-visitation and expanding engagement in international markets. Rafael Villanueva is the CEO of Travel Nevada. Art Jimenez is the Executive Director of Visit Reno-Tahoe. Believe it or not, they’ve known each other since they were kids!