Morning Brew Daily Can Skims Rescue Nike? & Meta Reveals Globe-Spanning Undersea Cable
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Feb 19, 2025 A miraculous Delta Airlines crash-landing sparks a discussion on aviation safety. Nike teams up with Kim Kardashian’s Skims to rejuvenate its sales in the activewear market. Meta's plans for a global undersea cable aim to enhance connectivity and international collaboration. Meanwhile, OpenTable is reworking its strategy to reclaim market dominance in restaurant reservations, amid rising competition and consumer demand post-COVID. The episode blends serious insights with lighthearted anecdotes, making for an engaging listen.
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Toronto Plane Crash
- A Delta Airlines regional jet crash-landed in Toronto, flipping upside down after clipping a wing.
- Remarkably, all 80 passengers survived due to aircraft design, crew training, and seat technology.
Aircraft Safety Features
- The Embraer CRJ-900's design features, like seats withstanding 16 Gs of force and wings designed to snap off, contributed to passenger safety.
- Flight attendants' composure and simple instructions aided in the successful evacuation.
Nike x Skims
- Nike partnered with Kim Kardashian's Skims to create a new activewear brand, Nike Skims.
- This marks Nike's first external brand collaboration, aiming to boost its women's apparel sales and compete with Lululemon and Alo.