Promoter101
Promoter 101 # 148 - AEG Touring Jonny Shuman
May 7, 2019
Former Denver promoter Jonny Shuman shares his journey to AEG Touring, from shaping the Denver electronic scene to failed attempts at booking Outcast. They emphasize respect and fair play in the industry and offer advice for young promoters.
29:03
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Quick takeaways
- Delivering for artists and being hands-on while on the road is crucial for success in the concert promotion industry.
- The rising popularity of electronic and hip hop genres is commanding market share on listeners and ticket sales, creating exciting opportunities for promoters.
Deep dives
Johnny Schuman's Transition to AEG Touring
Johnny Schuman shares his journey from being a nightclub promoter in Denver to joining AEG Touring in Los Angeles. He discusses his passion for working with artists and his desire to grow with them beyond the Denver market. Schuman emphasizes the importance of delivering for the artists and being hands-on while on the road. He also talks about his goals for the future, including curating talent and focusing on artists that he sees long-term potential in.
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