#16: Strategy in complex opportunity spaces with Julia Bastian - VP Product from Alasco

The “shape” of the opportunity space can greatly influence how we approach strategy creation. Some opportunity spaces are straightforward, and the work revolves around optimization and improvements. Others are completely unknown and require a much more exploratory approach.
Interestingly enough, complex spaces are not only reserved for “new fields” like the Metaverse. Alasco has the mission of “Digitalizing the 2nd biggest industry in the world”, construction. As an industry, we can think of it as old and well-known. But the opportunities for digitalization are definitely varied and complex.

In this episode, we talked about:

• Julia’s approach to strategy, starting by defining how the strategy will be created!
• Using generative and evaluative approaches to identify and size opportunities
• How they collect and organize all the insights for strategy
• The responsibilities of UX and Product in driving the opportunity space
• The differences between Vertical and Horizontal SaaS when thinking about strategy.
• A few links of our discussion:
  • ProductBoard
  • Radical Candor by Kim Scott
  • Most used tool: Notion

And much more!

You can find Julia on Linkedin.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)