Episode 762: The Course Chronicles: The Results Are In (Episode 08)

May 16, 2025

The long-awaited results from a recent beta launch are revealed, showcasing an impressive 116 sales from an eager waitlist of 600. Key strategies and the lessons learned from this launch are shared, emphasizing that beta launches are more about gaining insights than just profits. The discussion also shifts to the exciting transition towards active knowledge application for tangible results. Anticipation builds for an upcoming immersive experience designed to empower entrepreneurs, ensuring breakthroughs in their business journeys.

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ANECDOTE

Explosive Beta Launch Success

James Wedmore launched his beta program to a waitlist of about 600 people with a simple email and direct checkout link.
The program sold out with 116 sales in under 16 seconds, greatly exceeding expectations.

ADVICE

Shorten Beta Launch Timeline

Avoid delaying your product launch too long; condense the beta launch timeline to 1-3 weeks instead of several weeks.
Shortening this process helps maintain audience interest and eases business scheduling challenges.

INSIGHT

Mindset Is Key Barrier

The biggest barrier to launching a digital product is your own mindset, particularly perfectionism and self-doubt.
A product doesn't need to be perfect or complete to be launched successfully.

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The results are in and this is the episode you’ve all been waiting for. In this 8th and final installment of The Course Chronicles series, I share the results of the beta launch for our brand-new program, and you do not want to skip past this one and miss what happened!

From initial concept to a sold-out success in a mind-blowing 16 seconds, I’m laying it all out today. If you've been following along, this is the ultimate payoff as I give the numbers, the timeline, and the key takeaways from turning an idea into a high-demand offer.

We hope you enjoyed this series and thank you for taking part in this journey. We’re excited to see what happens next, as we go beyond the beta!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you’ll hear:

The power of building a focused waitlist and using a direct checkout process that led to an astonishing 116 sales in the first 15 seconds of launch
How you can condense this process to sell your beta and why it doesn't need to be extended to 7 or 8 weeks as we did
Why the biggest barrier to launching a digital product is often yourself and your own mind
A reminder about why the beta is so important and what a beta is, and isn’t
My candid message about what has me so excited about the global online education market and our upcoming live training experience, The Rise of The Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/762