The Candid Frame: Conversations on Photography The Candid Frame #119 - Scott Kelby
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Aug 13, 2011 In this engaging conversation, Scott Kelby, a renowned photographer, writer, and founder of the National Association of Photoshop Professionals, shares invaluable insights on mastering photography education. He discusses the critical balance of feedback—how to both give and receive it constructively. Scott also reflects on his journey from casual sports photography to professional, recounting a humorous monopod mishap at an NFC Championship game. He emphasizes the emotional power of prints versus digital and the importance of business acumen in the photography industry.
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Use Feedback To Iterate Fast
- Read audience feedback and look for patterns to improve your teaching immediately.
- Tweak seminars and materials frequently so content stays fresh and relevant.
Bad Reviews Stick Longer Than Good Ones
- Negative reviews stick emotionally even when positive ones far outnumber them.
- Kelby reads every evaluation and feels the impact of one-star critiques much more than many five-star notes.
Turn Criticism Into Action
- When you get constructive criticism, fix what you can immediately and contact unhappy customers proactively.
- Offer clear guarantees and be willing to refund to maintain trust and learn from complaints.
