213. Leading Deseret Book — A Conversation with Laurel Day
Apr 27, 2024
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Trailblazing leader and publisher Laurel Day discusses leadership, embracing mistakes, diversity, financial stewardship, and content expansion at Deseret Book. Emphasizing inclusivity, community strength, and navigating challenges in a faith-based organization.
Inclusivity in representation of the worldwide church experience is crucial for celebrating unique differences and understanding faith complexities.
Balancing mission-driven products with sustainable financial practices is essential for Deseret Book's self-sustainability and mission fulfillment.
Deseret Book aims to reflect church conversations and teachings to enhance individuals' understanding and application of gospel principles.
Deep dives
Diverse Voices and Perspectives
It is important to highlight stories and voices from a diverse array of backgrounds, including international perspectives, in order to provide a more inclusive representation of the worldwide church experience. This inclusivity can help members celebrate their unique differences and better understand the complexities of the faith.
Mission-Driven Products vs. Financial Stewardship
Deseret Book's financial philosophy is aimed at balancing mission-driven products with sustainable financial practices. While striving to provide value and reflective content for members, there is a constant need to navigate pricing, profitability, and resource allocation to ensure the organization's self-sustainability and mission fulfillment.
Reflecting the Culture Without Setting It
Deseret Book aims to reflect the conversations and teachings of the church rather than set the culture. By directing members to the broader discussions happening within the church and providing content that aligns with those teachings, Deseret Book hopes to enhance individuals' understanding and application of gospel principles in their lives.
Engaging with Challenging Conversations
Encouraging members to engage with challenging and diverse perspectives within the faith community is crucial. By fostering an environment where differing viewpoints and conversations can coexist, Faith Matters and similar platforms offer members the opportunity to grow, learn, and expand their understanding of the gospel.
Community Engagement and Impact
Creating a community where divergent opinions and uncomfortable conversations can coexist can lead to a more robust understanding of gospel principles. By actively seeking out diverse perspectives and engaging in respectful dialogue, Faith Matters aims to cultivate an environment that encourages critical thinking, understanding, and personal growth.
We’re really excited to share this episode with you. It was with someone we’ve wanted to talk to for a very long time — Deseret Book president Laurel Christensen Day. We knew from afar that she was a trailblazing leader and a thoughtful publisher — and we were not surprised to find that as we got to know her a little bit that she’s a woman of deep faith as well. Uniformly, everyone we have ever spoken with who has had a chance to work with Laurel absolutely loves her.
We’ve always been fascinated by Deseret Book — by the unique place it holds in Latter-day Saint culture and the responsibility it has in creating and distributing content that informs, inspires, and even shapes belief. Walking into a Deseret Book and seeing the art and the books and the scripture sets always seems to make us nostalgic for our own upbringings and tradition, even while we’re living it! And Deseret Book is, of course, much more than just a retailer — they’re a major content producer with business lines in books, music, art, and events. And of course, it does all of this as a part of the larger organization of the Church.
We thought Laurel’s insights were incredibly perceptive and thoughtful. She shared with us thoughts on what to do when you make a mistake, even as a leader, or perhaps especially as a leader—with openness rather than defensiveness, and with introspection and searching for the truth in criticism. She also shared a little bit about her story, including her journey as a woman navigating her business career—along with some other insights for women and how advocating for yourself could look. And finally, Laurel was kind enough to share some advice for us at Faith Matters.
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