Explore the historical development of television and the pivotal role of carriage. Carol Burnett and Ted Turner's contrasting approaches in entertainment. Challenges in promoting music independently and AOL's distribution strategy. Power dynamics of internet platforms and organic following. Building a meaningful career path and navigating skill development in a new field.
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Quick takeaways
Understanding the power of carriage in media landscape from Ted Turner's example.
Utilizing ownership of carriage to control content and entertain audiences from Carol Burnett's perspective.
Deep dives
Ted Turner's Understanding of Carriage and Media Landscape Changes
Ted Turner was a pioneer in understanding how carriage shapes the media landscape. In the past, changing TV channels required physical effort until the invention of the remote control. Turner bought a UHF station and realized the power of carriage by sharing content with other stations. As cable TV emerged, Turner raced to secure carriage for his networks, demonstrating how controlling carriage impacts the culture.
Carol Burnett's Utilization of Carriage for Entertainment
Carol Burnett's variety show garnered a huge viewership, reaching over 10 million people weekly. Burnett utilized her carriage to entertain audiences in a way she was proud of. Through owning an hour of prime time, she controlled what people watched and positioned herself as a comedic pioneer using her platform effectively.
Joni Mitchell's Artistic Decisions Amidst Lack of Control
Joni Mitchell, a successful musician, faced limitations in controlling her music's distribution. Despite selling millions of records, she couldn't influence radio stations or record store placements due to legal constraints. Mitchell chose artistic integrity over commercial success, stepping away from the mainstream carriage system to focus on creating music that resonated with her vision.