Akimbo: A Podcast from Seth Godin
First comes carriage (E)
May 1, 2024
Explore the historical development of television and the pivotal role of carriage. Carol Burnett and Ted Turner's contrasting approaches in entertainment. Challenges in promoting music independently and AOL's distribution strategy. Power dynamics of internet platforms and organic following. Building a meaningful career path and navigating skill development in a new field.
24:58
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Quick takeaways
- Understanding the power of carriage in media landscape from Ted Turner's example.
- Utilizing ownership of carriage to control content and entertain audiences from Carol Burnett's perspective.
Deep dives
Ted Turner's Understanding of Carriage and Media Landscape Changes
Ted Turner was a pioneer in understanding how carriage shapes the media landscape. In the past, changing TV channels required physical effort until the invention of the remote control. Turner bought a UHF station and realized the power of carriage by sharing content with other stations. As cable TV emerged, Turner raced to secure carriage for his networks, demonstrating how controlling carriage impacts the culture.
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