

Cluey: Most Controversial AI Startup Raising Millions?
Jun 27, 2025
A controversial startup has raised $15 million, aiming to assist users with tasks like job interviews. The discussion dives into the viral marketing strategies that propelled it to success, despite ethical concerns. The implications of using AI in high-stakes scenarios, like interviews, spark a lively debate on its potential to enhance performance. Balancing product quality with effective marketing is examined, showcasing how savvy founders can attract significant investment while navigating public perception.
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Cluey's Viral Satire Launch
- Cluey gained viral notoriety from a satire video showing AI-assisted bad dating advice. - This viral spread led to widespread public awareness and helped Cluey raise $15 million in funding.
Marketing with Controversy
- Cluey's slogan 'Cheat on everything' is marketing bait to highlight AI's intelligence boost. - The founder was kicked out of Columbia for using AI in interviews, which sparked viral attention and controversy.
Cluey's Product vs. Video
- Cluey's product differs from the video showing augmented glasses; it uses a secondary screen with AI prompts. - The marketing video spent heavily on production, making all seed funding seem spent on it, but nevertheless achieved massive awareness.