The 32-Second Advantage: truemetrics vs. Google Maps

Sep 9, 2025

49:51

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Episode notes

A surfer duct-tapes a phone to his board… and ends up saving enterprise couriers 32 seconds per stop. The last meter of delivery — not the last mile — is where the money is.

In this Lobster Talks episode, Ingo Boegemann, co-founder/CEO of truemetrics, breaks down how sensor fusion + mission intelligence turn messy building entrances, courtyards, and wrong pins into precise, repeatable delivery actions. We go deep on Europe vs. US GTM, GDPR constraints (and why the US may unlock even more value), landing whales like GLS, and the unscalable POC that unlocked scale.

You’ll learn

Why “a generic geocode is just the starting point” — and how to map entrances that actually work
The POC → pilot → rollout playbook (and why Truemetrics charges for POCs)
How to integrate via SDK without slowing ops — and show value before engineering lifts a finger
Europe vs. US: privacy ceilings, data linking, and why boots-on-the-ground still wins enterprise sales
The real driver bottleneck: pressure, compliance, and turning best drivers’ tacit knowledge into software
The long game: building a data moat for autonomous last-meter delivery

Chapters

00:00 Introduction to Last Meter Delivery

01:07 Meet Ingo Boegemann: The Journey to Truemetrics

02:15 From Surfboards to Sensor Fusion

05:04 Challenges and Realizations in Delivery Solutions

06:47 European vs. US Market Dynamics

11:42 The Path to Scaling in North America

19:02 Innovative Solutions for Delivery Logistics

21:37 How Truemetrics Technology Works

26:36 Magnetic Field Intensity and Machine Learning Models

27:29 Challenges in Courier Data Integration

29:52 Sales Process and Proof of Concept