Live content is a crucial tool for publishers for attracting and retaining readers, especially younger audiences used to finding real-time information from social media. Publishers have an opportunity to add vital context and expertise compared to alternative sources.

This is the latest in our Media Briefs series of short, sharp sponsored episodes with senior executives from a vendor working with publishers to make their businesses better.

In this episode we hear from Norkon CEO Eirik Næsje and VP of Sales Birger Søiland. Norkon delivers innovative solutions to help publishers meet their growth objectives, with a vision to be the global standard in media to attract, engage and retain readers. Eirik and Birger talk to Peter about the increasing importance of live content in 2025's media landscape, including as a tool to enable discovery and build habit.

This episode is sponsored by Norkon. Trusted by publishers like Amedia, La Presse and The Minnesota Star Tribune, the SaaS solutions provider is transforming the digital media landscape with innovative live content solutions that help publishers meet their growth objectives.

Visit Norkon.net to find out more.