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- Family involvement led to loyalty-driven hiring practices at Theranos, shifting focus from expertise.
- Theranos faced legal challenges due to misleading testing claims and marketing strategies.
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Family Affair at Theranos
At Theranos, Elizabeth Holmes involved family members in key roles, such as her brother being hired as an associate director. This revealed a shift towards loyalty over expertise in hiring practices, seen in recruiting Duke fraternity brothers. The integration of this tight-knit group, known as the Therabros, extended to the company's operations and marketing strategies.
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