PHLUR, Modern and Intentional: with Owner and Creative Director Chriselle Lim

Chriselle Lim is a prominent “OG” fashion and beauty influencer known for her captivating, honest presence in the digital sphere. As a seasoned content creator, Lim has amassed a substantial following on various social media platforms, where she shares her expertise in styling, fashion trends, and beauty tips. After years of promoting and highlighting other brands, it was time for Chriselle's next venture, acquiring Phlur. Phlur develops modern fine fragrances, mindfully formulated and responsibly sourced that evoke a sense of memories, moments, and feelings that are universally shared and gender-neutral, promoting inclusivity. With Chriselle’s creative direction and developed “nose”, the brand continues to thrive and go viral.

In this episode, Chriselle also discusses:

• How Chriselle took over Phlur and why fragrance is an extension of your personal style
• The development and story behind their iconic, viral scent “Missing Person”
• Why it’s “never too late” in life to do anything!
• Chriselle’s favorite scents, trends and what’s next for Phlur 

We hope you enjoy this episode and gain valuable insights into Chriselle’s journey and the growth of Phlur. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Phlur at www.phlur.com and on Instagram at @Phlur

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