Why Ecommerce Brands Can't Ignore Podcasting — Claus Lauter | Using a Podcast as a Marketing Channel, How to Build a Closer Connection with your Audience, Investing In a Podcast as a Marketing Tool, Benefits and Drawbacks of Podcasting

In this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands.

Topics discussed in this episode:

• What the advantages are of using a podcast as a marketing channel for ecommerce businesses
• How podcasting enables ecommerce brands to build a closer connection with their audience
• What the long term benefits and potential drawbacks are of investing in a podcast as a marketing tool
• What ways can an ecommerce podcast provide value to its audience without coming across as overly salesy

Links & Resources

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