Your Face Is Part of Your Personal Brand: Why Makeup and Skincare Matter with Osha Hinds

Your face is part of your personal brand whether you acknowledge it or not. People experience you visually before you say a word. Some dismiss makeup and skincare as vanity or assume it has nothing to do with their work. Others do it themselves without realizing how small missteps can distract from the impression they want to make. Either way, an important part of your brand is being left to chance.

Osha Hinds has spent over a decade helping people show up with intention. She works with everyone from corporate professionals to brides and understands that makeup isn’t about transformation for its own sake. It’s about being deliberate with your image. That mindset, and the trust it requires, is what her career is built on. Her journey from aspiring fashion designer to landing at MAC Cosmetics after ten interviews taught her what it takes to build credibility when your work is immediately visible.

In this episode of Branding Room Only, Paula and Osha break down why image matters for your brand, the common mistakes people make when doing their own makeup, and how to look prepared in five minutes before a video call. They also explore what it means to be trusted with someone’s image, and why that principle extends beyond makeup into how you build a personal brand worth remembering.

1:07 – Personal brand definition for Osha, three words that sum her up, the MLK Jr. quote she always references, and her go-to soca song

4:23 – Osha’s unexpected path from fashion design to makeup artistry

10:22 – The pivotal “fake it till you make it” moment that changed Osha’s career and confidence

17:09 – How personal image communicates brand credibility before you ever speak

20:39 – How makeup can empower you and why wearing it benefits you (even if you don’t think it’s necessary)

25:25 – Biggest beauty mistakes people make and what they reveal about perception

29:33 – Makeup prep recommendations for men and women (on and off-camera)

36:04 – The misconception and truth about red lipstick

39:30 – Basics that every professional and non-professional should have in their makeup toolkit

46:35 – Quick makeup routine when you only have five minutes to get ready for a Zoom meeting

48:50 – The four makeup items Osha and Paula would use for themselves in case of an emergency

50:29 – How Osha helps those who struggle with their confidence and self-image

52:51 – Spa days and 4DX movie theaters, a nasty truth about some water rides, and one of Paula’s favorite Osha stories

56:40 – The importance of being a good client and partner for your makeup artist

59:50 – Why trust is vital to Osha’s brand, the importance of communication, and how she does eyebrows differently

Mentioned In The Confidence Factor: How Makeup Impacts Your Personal Brand with Osha Hinds

Connect with Osha on Instagram

Sign up for Paula’s Upcoming Webinars

Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and st

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.