MG Siegler returns to the show to talk about last week’s surprise announcement from Apple settling a class action lawsuit filed on behalf of U.S. App Store developers, and the various reactions to it. Also, a bit on App Store payment processing, and some speculation on who might succeed Tim Cook.

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Links:

Apple’s masterful press release that got them just the headlines they were hoping to get.
Techmeme’s roundup of Big Press headlines regarding Apple’s settlement proposal for the class action lawsuit regarding the App Store in the U.S.
Bloomberg got it right: “Apple Settles With App Developers Without Making Major Concessions”.
Ryan Jones’s excellent Twitter thread that accurately depicts the actual nature of Apple’s settlement proposal.
Jack Nicas’s column for the NYT: “Why Apple Won Its Legal Settlement With Developers”.
MG on Apple’s press release: “Thank You, Apple! May We Have Another?”.
And MG’s follow-up, “Apple Accentuates the Positive”.
Apple’s earlier-on-Thursday announcement regarding the News Partner Program.
Phil Schiller’s 2011 memo asking “Do we think our 70/30 split will last forever?”.
Mark Gurman’s latest column, speculating on who might succeed Tim Cook as CEO.
The Peter Principle — “a concept in management developed by Laurence J. Peter, which observes that people in a hierarchy tend to rise to their ‘maximum level of incompetence’”. (I blew it and said “Pareto Principle” on air, which is an entirely different thing, but also interesting.)
Randy Johnson hits a bird with a pitch during a 2001 preseason MLB game.

This episode of The Talk Show was edited by Caleb Sexton.

086: Marketing Fundamentals for Consumer Product Startups