How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?

Listen to this episode to find out.

You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.

You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation.

Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.

For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google

Timestamps

00:00 Introduction

02:52 Understanding Jobs to Be Done

06:00 Psychological Aspect of Product Design

08:56 MVP Features

12:10 Generative AI in Product Development

14:54 Corporate Innovation

18:02 Building Momentum

20:50 Similarities Between Startups and Corporations

24:10 Becoming a Corporate Innovator

27:00 Experience in Entrepreneurship

29:52 Writing a Book for Entrepreneurs

FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

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